ABOUT US
We know the industry inside out.
Between us we have more than 50 years’ bicycle industry experience. This includes senior management, operational and distribution roles for major international and market leading brands.
Kim and Stephen are founding shareholders and directors of New Zealand owned, Delve DMD.
OUR TEAM
Kim Struthers
kim.struthers@delvedmd.com
+64 21 555 915
Kim has more than 25 years’ experience in the bicycle industry. He started in the warehouse but rapidly advanced through a variety of roles at Sheppard Industries culminating as the Country Manager.
He joined Sheppard Industries in 1996, and during his tenure he oversaw the dynamic growth of the business as it became the most successful wholesaler in the country. He was also involved in the development of the Australian growth contributing in critical areas to this business.
This has provided him with extensive knowledge of the bicycle industry in New Zealand and Australia, in every facet of the business.
Kim’s experience covers all areas of the bicycle industry and he has particular expertise in product management, sourcing, sales and marketing, general management, mergers and acquisitions, as well as organisational strategy and development.
Stephen James
stephen.james@delvedmd.com
+64 21 938 725
Stephen commenced working in the bicycle industry through involvement in bicycle retail with the family business through the early 1990’s.
He then travelled and worked overseas before returning to New Zealand in 1997 to resume his career with the family business and went on to run the family owned retail store.
Stephen joined Sheppard Industries in 2002 where he held a number of senior management positions, including Head of Product Management for both New Zealand and Australia businesses. Stephen was an integral part of the design team leading Avanti bikes to success numerous times at the NZ Best Design Awards, including the coveted Purple Pin demonstrating the highest standards of build, technology and New Zealand design.
During this time Stephen built and nurtured critical relationships with key brand partners and was influential in growing the product portfolio.
Stephen’s experience covers all areas of the bicycle industry and he has particular expertise in product management, sourcing, sales and marketing as well as organisational strategy and development.
How We Work
We have extensive experience at bringing new products into production, from concept through to serial production and sales.
We create or refine designs, create or refine planning, choose and recruit the right team of suppliers, technical experts and manufacturing partners. Delivering a superior product portfolio and road map for our clients.
The quality of the relationships with our clients is the most important feature of our service. We’re not about facilitating transactions. We’re totally committed to developing sustainable, long-term relationships. Our focus is on clear communication, providing individual attention and always being available.
We have the knowledge.
We have the relationships.
We have the experience.
OUR BRANDS
Sinch
Further, Faster, Easier.
Keep it Simple. That’s our mantra. We’re a couple of kiwis with biking in our blood.
We know and live bikes. Our quest is simple: to make biking more accessible,
affordable and enjoyable for more people.
GET IN TOUCH
For more information please call Kim Struthers on +64 21 555 915
or Stephen James on +64 21 938 725
our partners
We have an unparalleled network that allows us to focus on delivering superior levels of service and provide our clients with a genuine differentiated offer.
We’re committed to acting in our clients’ best interests, so if one of our partners can’t provide the best package we have a range of options that enable us to provide a viable, tailored solution.